"Researcher, academic, businessman, lecturer and writer. Personal performance coach"

Mikel Alonso belongs to the Top 100 speakers’ list of Thinking Heads for the best speakers in Spain
My purpose: ``To help people and teams to change and achieve their dreams and objectives, reaching maximum performance and well-being``


PhD UCM with doctoral thesis with honors, specialist in neuroscience applied to behavior and emotions, is a researcher, writer and lecturer. Professor for more than 25 years at UCM, UC3M, ESIC, UNED and Universidad Europea, he has dozens of research articles in scientific journals, as well as international conferences and published books. Accredited as Doctor Professor and Private University Professor by ANECA.

CEO Brain Data Company, a forecasting, modeling and behavior change company through neuroscience, with a focus on personal help and development, neuromarketing and the application of neuroscience in sports and high performance: www.braindatacompany.com

Coach, Master in Psychology applied to sports and Master in Coaching, Specialist in clinical hypnosis and Ericksonian psychotherapy (Erickson Madrid Institute).

He has more than 10 years of experience working individually with people and with teams in the fields of sports, business and politics, to help them achieve their dreams and objectives, always preserving their well-being and happiness. He helps people change and become who they really want to be.

Background and Experience

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Papers, books and talks

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Boosting people and teams

Coaching and personal development

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C/Hermosilla 48, 1º drcha
Madrid 28001