Mikel Alonso
Associate professor in Commerce, Tourism and Business Administration in the UCM since 2008 and UC3M since 2007. Lecturer at the UCM Masters: Neuromarketing, Marketing Management, Business Creation, Compliance Officer, Protocol and Event Management and Promotional Marketing. Researcher in Neuromarketing and Consumer Behavior, he has published more than 15 articles in national and international scientific journals and has attended numerous scientific conferences such as AEMARK and MARKETING TRENDS as speaker.
He has accredited more than 50 official university degrees with the Madrimasd Foundation in the Community of Madrid.
Degree in Computer Science from the University of Deusto, Master in Communication Management and IT from the EOI, Diploma in Business Sciences from the UCM and a PhD in Marketing “with honors” from the UCM. He has worked in Marketing Departments of different multinationals such as Ericsson, Telefónica and Microsoft.
Background and Experience
1 |
PhD in Marketing from the Universidad Complutense de Madrid (UCM), with an outstanding cum laude qualification.
Thesis title: «The influence of the regulatory mechanisms of emotions in purchasing decisions in men: a study with functional magnetic resonance imaging» |
– 2013 |
2 |
Diploma of Advanced Studies (DEA) from the UCM. | – 2007 |
3 |
BA in Business Administration from the Complutense University of Madrid. | – 2006 |
4 |
Master in Communication Management. Madrid School of Industrial Organization. 500h. | – 1998 |
5 |
BSc/MSc in computer science. University of Deusto, Bilbao. | – 1997 |
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1 |
NEUROMARKETING SCHOOL CEO and founder. Trainer and researcher. Director of the Master in Neuromarketing online. External consultant on the application of neuroscience in marketing research. More than 20 years of experience helping companies to apply neuroscience techniques in research and obtaining information from different key agents: clients, suppliers, distributors, etc. |
– 2018 – Actualidad |
2 |
ESIC BUSINESS & MARKETING SCHOOL Professor in Marketing, Digital Business, Advertising and Public Relations and Higher Degree in Global Marketing Management Responsible, trainer and researcher at MindLab, ESIC Neuromarketing laboratory. |
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3 |
Complutense University of Madrid (UCM). Professor of Marketing in the Degrees of Business Administration, Commerce and Tourism Director of the program «Neuromarketing: mind and behavior of the 21st century consumer». UCM-ECV. (75 hours) Professor of the subjects Marketing Plan, Forecasting and Commercial Decision, Introduction to Marketing, Product and Service Policy, Tourism Marketing, Commercial Management, Consumer Behavior and Marketing Fundamentals. Rated “excellent” by students’ surveys every year. Lecturer, coordinator of subjects. Tutor of student’s placement year iin companies for the Degree in Tourism. Tutor Final Research Projects BSc and MSc (since 2013). Member of the MSc final project qualification court (2013). Doctoral court member (2014-15) Deputy Director of the UCM Marketing Practices Observatory (2009-13) Leading member in 5 projects for innovation and improvement of teaching quality (PIMCD). Speaker at AEMARK Palma de Mallorca 2012 and Barcelona 2013 Congresses. Speaker at 4 WASET international Congresses: Barcelona, Madrid and Boston 2016 and Marketing Trends Madrid 2017. 15 papers published in national and international Journals. Coordinator Master in Marketing Management UCM (2007-10). Teacher since 2013. Professor of the Master in Neuromarketing and Consumer Behavior UCM (2013-16). Professor of the Master Entrepreneurship UCM Entrepreneurial Initiative, Master in Promotional Marketing UCM, Master in event management and UCM protocol, and Master in Compliance Officer UCM. Radio: Regular speaker in the program «Afectos en la noche» for Radio Nacional de España. |
– 2007 – Actualidad |
4 |
CARLOS III UNIVERSITY OF MADRID (UC3M) Professor of Marketing. GADE-Law, GADE-Communication and Diplm. tourism Professor of the subjects Service Marketing, Tourism Marketing, Market Research, Business Management, Business Distribution Strategies, Marketing and Business Management. Director of TFGs. 2011 Teaching Quality Award. Informative scientific class speaker «Neuromarketing: emotions and decision making»: 20 lectures given in educational centers. |
– 2006 – 2019 |
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MADRIMASD FOUNDATION FOR KNOWLEDGE Participation as an expert in panels for the renewal of accreditation of degrees. 69 degrees accredited in 15 different Faculties of the Community of Madrid until September 2019 . |
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6 |
EGUZKISOL and SOLOPASION SL. Founder, partner and Director of Marketing and Communication |
– 2004 – 2015 |
7 |
ERICSSON SPAIN, TELEFÓNICA, MICROSOFT AND SEMA Marketing and MARCOM departments |
– 1998 – 2003 |
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BRAINTERPRETER
He has developed the BRAINTERPRETER® brain interpretation solution, his own modeling system to messure emotions, which consists of the application of 5 different neuroscience techniques that give 10 different metrics to understand the unconscious response and the emotions generated by the brain to stimuli.
