Place the cursor over each book, article or study to consult it if it is available.
Articles:
- Alonso M. Neuromarketing: La revolucion de las emociones (2015). Investigación y Marketing. AEDEMO.
- Alonso, M. Blasco F. Molero V. Neuromarketing: discovering the somathyc marker in the Consumers brain. (2016) World Academy of Science, Engineering and Technology.
- Alonso M. The functional magnetic resonance imaging and the Consumer behaviour: reviewing recent research. (2016). World Academy of Science, Engineering and Technology
- Alonso M. The role of emotions in the consumer: theoretical review And analysis of components (2016). World Academy of Science, Engineering and Technology
- Alonso M. Review of models of consumer behaviour and influence of Emotions in the decision making (2016). World Academy of Science, Engineering and Technology
- Alonso M. The emotions in consumers decision making: review of Empirical studies (2016). World Academy of Science, Engineering and Technology
- Alonso M. Neuromarketing: analisis de los principales retos a los que se enfrenta (2016). Investigación y Marketing. AEDEMO.
- Alonso M. Analysis of response times when purchasing rational and Emotional products, compared to a cognitive task. A study using fmri. (2016). Journal of Business and Management. IOSR.
- Alonso M. Understanding the role of emotions in the consumer Behaviour. Review of teories and models (2016). Journal of Business and Management. IOSR.
- Alonso M. Influence of emotions in decision making. Review of Empirical studies (2017). Journal of Business and Management. IOSR.
- Alonso M. Functional magnetic resonance imaging and marketing Research, a new way to understand consumer (2017). Journal of Business and Management. IOSR.
- Alonso López M. Hipótesis del marcador somático: Revisión de presencia en experimentos de comunicación, y áreas cerebrales relacionadas, utilizando resonancia magnética funcional por imagen (fMRI). (2017). Marketing Trends Congress-2017.
- Alonso M. García, G. Perceived visual appeal of web pages. Case study in hotels Using the eye tracking technique (2018). ESIC Market.
- Alonso, M. Blasco F. Molero V. Emotional or rational product labelling using galvanic skin response (2018). Redmarka. Revista académica de Marketing Aplicado.
- Alonso M. García, G. Review of the realtionship between human-machine Interaction and web usability in the aplication of the eye Tracking technique in neuromarketing (2018). Noble International Journal of Business and Management Research.
- Alonso López M. A comparative study of the perceived visual attractiveness level of hotel websites using the eye-tracking technique (2020). African Journal of Hospitality, Tourism and Leisure, Volume 9(2).
- Alonso, M. Neuromarketing o neurociencia ficción: en tu cerebro no hay reptiles. Congreso Universitario Internacional sobre contenidos, innovación, investigación y docencia (2020).
Book Chapters:
- Blasco F. Molero V. Alonso M. Neuromarketing. NUEVAS TENDENCIAS EN COMUNICACION ESTRATEGICA 3ª EDICION 2014. ESIC
- Blasco F. Molero V. Alonso M. Neuromarketing. NUEVAS TENDENCIAS EN COMUNICACION ESTRATEGICA 4ª EDICION 2017. ESIC.
- Alonso M. Revisión del concepto de Neuromarketing, definición, importancia y mitos. CUICIID 2020. McGraw Hill
Study Cases:
- Alonso M. Molero V, INFORME DE CONTENIDOS DEL OBSERVATORIO DE MARKETING 2009. Editorial Complutense.
- Alonso M. Molero V, OBSERVATORIO DE MARKETING 2010. Editorial Complutense.
Books
- La influencia de los mecanismos reguladores de las emociones en las decisiones de compra en hombres Editorial GRIN (2016)
- El rol de las emociones en el consumidor. Editorial GRIN (2016).
- Dejar de fumar con neurociencia. Amazon KDP (2021)
- El poder del neuromarketing: que la fuerza te emocione. Editorial Pirámide (2021)
- El Cerebro Optimista. Editorial Urano (2023)
Congresses and Presentations
- AEMARK Palma de Mallorca (2012).
- AEMARK Barcelona (2013).
- International Conference on Economics and Marketing Management. Barcelona (2016)
- International Conference on Economics and Marketing. Madrid (2016)
- International Conference on Business, Economics, Marketing and Management Boston (2016)
- Marketing Trends Madrid (2017)
- CUICIID. Congreso Universitario Internacional sobre contenidos, innovación, investigación y docencia (2020)